I specialise in hardware product development, bringing extensive global experience in managing end-to-end product design, development, and strategic roadmaps for household brands. With over 19 years in range development, I help businesses create innovative, commercially successful products that drive customer satisfaction and long-term growth.

My approach is product-centric—balancing business objectives with design direction in UX/UR, structural and graphic packaging, engineering, and digital design, all while delivering to marketing and maintaining brand integrity. I focus on building cohesive, high-impact product ranges that resonate with customers and stand the test of time.

I am passionate about human-led design, creating innovative solutions that form meaningful connections with users while delivering real value. I thrive on collaborating with forward-thinking companies and exploring new product categories, always seeking opportunities to craft beautifully designed, highly functional experiences.

Let’s create something extraordinary.


SONOS - US
OONI - UK
IKEA OF SWEDEN - Sweden
ZAHA HADID -UK
DEADGOOD - UK
The School of Life - UK
Marks & Spencers - UK
Eden Project - UK
Another Country - UK
Tom Dixon - UK
SCP - UK
Case Furniture - UK


Collage of brand logos including SCP, Tom Dixon, Anglepoise, Zaha Hadid, M&S, Case, Deadgood, IKEA, Eden Project, Sonos, The School of Life, and Ooni.